The campaign 2008
The «Emotions and innovations» campaign makes PostBus more accessible!
The PostBus claim «the yellow class» stands for a whole host of qualities that PostBus demonstrates every day: reliability, uniqueness, competency, willingness to help, cooperativeness, friendliness, experience, tourism competence, etc.
With its «Emotions and innovations» campaign, PostBus is focusing on these traditional but innovative basic values from various aspects. The key communicators are our PostBus drivers. They are the ones who present the company and its values to the external world via their daily contact with passengers.
Consequently, it is our drivers who are the main subjects of the posters and vehicle adverts used in the campaign. They address the observer directly and thus communicate the key PostBus qualities in a straightforward and friendly way.